Same Energy, New Year: The 2026 Ulta Beauty Birthday Gifts
- They're back with popular brands and viral faves!
In this post:
ToggleUlta Beauty is kicking off 2026 with a familiar—but still exciting—set of birthday gift options. Once again, members can choose a birthday gift from a lineup of popular brands, plus enjoy extra perks during their birthday month.
Check out the brand new Ulta Beauty Birthday Gifts for 2026!
Fresh Beauty Ulta Birthday Gift
Fresh Soy Face Cleanser Deluxe Sample (0.5 fl oz / 15 mL) — $3.90 value. A longtime cult favorite—and a familiar Ulta freebie. If you’re already a beauty regular, there’s a good chance you’ve tried this cleanser before through a gift with purchase. It’s gentle, reliable, and a safe pick for most skin types.
Kopari Ulta Birthday Gift
Kopari Pink Guava Hair & Body Mist Deluxe Sample (1 fl oz / 30 mL) — $10 value. A fun, sweet fragrance option that works for a wide range of preferences. The scent is light and tropical, though it doesn’t last very long on the skin IMO. Still, it’s a playful choice and an easy, low-commitment way to try the brand.
Eva NYC Ulta Birthday Gift
Eva NYC Therapy Session Hair Mask Deluxe Sample (3.3 fl oz / 100 mL) — $10 value. This marks Eva NYC’s first appearance on the Ulta birthday gift list (from what I can remember). While I haven’t personally tried this mask, the brand has several popular hair products, making this a solid option for anyone looking to switch things up.
Olaplex Ulta Birthday Gift
Olaplex No.7 Bonding Hair Oil Deluxe Sample (0.25 fl oz / 7.5 mL) — $7.50 value. She’s back again. This mini version of their No.7 Bonding Oil has appeared as a birthday gift before, but it remains a strong choice if you already know and love the formula. Lightweight, smoothing, and easy to use.
Peach & Lily Ulta Birthday Gift
Peach & Lily Ginger Melt Oil Cleanser Deluxe Sample (estimated 0.5 fl oz / 15 mL) — $7 value. Peach & Lily showed up on Ulta’s birthday list last year and for good reason. This K-beauty oil cleanser is gentle, effective, and great for breaking down makeup without stripping the skin.
Lancôme Ulta Birthday Gift
Lancome Lash Idôle Curl Goddess Mascara Deluxe Sample (0.07 oz / 2 mL) — $8.20 value. This is a new product (launched December 2025) from Lancome! The brand is known for reliable mascara formulas, and this one looks tiny but its still generous enough to get real use out of especially if you’re looking for that “1.5x curl boost and +800% volume” (according to the product description).
Milk Makeup Birthday Gift
Milk Makeup 2-in-1 Cream Blush & Lip Tint in Werk Deluxe Sample (0.1 oz / 3 g) — $12 value. A popular Milk Makeup staple—but it’s worth noting that on brown and deep skin tones, this shade can read very sheer and subtle. Still, it’s a well-known product and an easy way to test the formula.
Polite Society Birthday Gift
*Coming soon — this birthday gift is not available yet. Details will be updated once Ulta releases official sizing and value information.
Polite Pout Glossy Lip Balm (Deluxe Sample): This glossy lip balm is designed to soothe and hydrate dry lips while adding a sheer, juicy wash of color.

What do you think at the new 2026 Ulta Beauty Birthday Gifts?
So far, the 2026 Ulta Beauty Birthday Gifts feel very on-brand: familiar favorites, low-risk picks, and just enough variety to make choosing your gift still feel fun.
Want More Ulta Birthday Gift Info?
If you want to see what Ulta offered in previous years, check out my other Ulta Beauty birthday gift posts linked below, where I break down past options, values, and how the program has changed over time.
And if you want to stay updated on all birthday gift changes, confirmations, and quarterly updates, make sure to join the Nubelease email list—that’s where I share updates first!













