New(ish) and Now Yours: The 2025 Ulta Beauty Birthday Gifts

The beauty giant is doubling down on viral brands this year.

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Looking for the 2026 Ulta Beauty Birthday Gift list? Check out the updated post here – Same Energy, New Year: The 2026 Ulta Beauty Birthday Gifts

Update October 2025: A whole new line up of Ulta Beauty Birthday Gifts are here! — and yes, some of the gifts look familiar 👀. Think repeat faves mixed with a couple of fresh brands (and one gift with $29 value). Scroll down for the full lineup and snag your birthday treat!

2025 Ulta Beauty Birthday Gift Options (Quarter 4)

The Ulta Beauty Birthday Gifts for Quarter 4 – 2025 (October, November, and December) are officially here, and this lineup is giving us a little déjà vu with some repeat products, plus a few new treats worth unwrapping for your bday. Let’s break down each gift below!

Tula – The Cult Classic Purifying Cleanser travel size (1.0oz/30ml) – $14 value.A gentle gel cleanser that gets your skin squeaky clean. The scent is strong, though, so sensitive noses may want to skip.

TATCHA – Dewy Skin Cream deluxe sample (0.1oz/3.0g) – $8 value. A silky little dose of hydration that gives instant glow. Think of it as luxury-level dew in a travel-friendly size.

Philosophy – Purity One Step Facial Cleanser travel size (3.0oz/90ml) – $12 value. A longtime fave for simple, no-fuss cleansing. Melts away makeup and dirt while staying nice and gentle.

Murad – Rapid Dark Spot Correcting Serum mini (0.33oz/10mL) – $29 value. The highest-value gift on this list, and for good reason — this powerful serum targets dark spots and brightens like a pro.

LolaVie – Glossing Detangler travel size (2.0oz/60ml) – $13 value.Jennifer Aniston’s brand knows hair, and this detangler is proof — lightweight, glossy, and great for post-shower comb-throughs.

Living Proof – Clarifying Detox Shampoo travel size (2.0oz/60ml) – $18 value. Hit reset on product buildup. This clarifying shampoo leaves hair fresh, clean, and light without being harsh.

Laura Mercier – Translucent Loose Setting Powder deluxe sample (0.7oz/2.0g) – $17 value. The OG of setting powders — smooths, blurs, and locks makeup like a pro. A must if you love that soft-focus finish.

Clinique – Moisture Surge 100H Auto-Replenishing Hydrator deluxe sample (0.5oz/15ml) – $17 value. Clinique’s hydration icon — this gel-cream floods skin with serious moisture and keeps it plump for days (yes, 100 hours). Mega-hydrating and then some.

Benefit Cosmetics – Fan Fest Mascara travel size (0.1oz/3.0g) – $9.67 value. Defines and fans out lashes with no flaking or smudging. It’s a nice everyday option, though not Benefit’s strongest mascara offering.

2025 Ulta Beauty Birthday Gift Options (Quarter 3)

We have new gifts! The Ulta Beauty Birthday Gifts for Quarter 3 – 2025 (July, August, and September) are available now! Let’s go through each gift! Check out my video breakdown of the new gifts below.

Sol de Janeiro – Brazilian Bum Bum Visibly Firming Cream (travel size 1.7oz) – $18 value. The cult-fave body cream that leaves skin silky smooth and smelling like a tropical vacation.

Drunk Elephant – Lala Retro Whipped Cream (deluxe sample .5oz) – $20 value. A rich, cushiony moisturizer that drenches skin in six African oils for instant softness.

Peach & Lily – Glass Skin Refining Serum (travel size .5oz) – $19 value. Your shortcut to that luminous, see-your-reflection glow.

Alterna – Caviar Anti-Aging Replenishing Hair Cream (deluxe sample .85oz) – $12 value. A luxe leave-in treatment that tames frizz and nourishes hair with caviar extract.

Lancôme – Idôle Eau de Parfum (deluxe sample) – $15.50 value. A fresh, modern floral fragrance with notes of citrus, rose, jasmine, and white musk that feels effortlessly chic.

Kiehl’s – Rare Earth Deep Pore Cleansing Masque (deluxe sample .5oz) – $18 value. The OG detoxifying clay mask that clears out clogged pores without drying you out.

Batiste – Original & Volumizing Dry Shampoo Duo (travel size) – $12 value. Your hair-refreshing dream team for volume, texture, and clean roots in seconds.

Video of Ulta Beauty Birthday Gift Options (Quarter 3)

@nubelease 🎁Don’t miss your free Ulta Beauty birthday gift! Here’s what you can choose from this quarter (Q3 2025): • Sol de Janeiro Brazilian Bum Bum Cream • Drunk Elephant Lala Retro Whipped Cream • Peach & Lily Glass Skin Refining Serum • Alterna Caviar Anti-Aging Hair Cream • Lancôme Idôle Perfume • Kiehl’s Rare Earth Clay Mask • Batiste Dry Shampoo Duo @Sol de Janeiro @Peach & Lily @Alterna @Batiste_hair @Lancôme @Drunk Elephant @Kiehl’s Since 1851 ✨ Which one are you picking? Drop your fave below and save this for later! #birthdaygift #birthdaygifts #makeuphaul #beautyhaul #birthdayhaul #birthdaygiftideas #fypage ♬ original sound – By Hanya Marie

Grab your birthday gift from Ulta Beauty Here!

Birthday gift options do change throughout the year (quarterly) so if you don’t see something you like, there is still hope! Join my email list for an updated list each quarter.

2025 Ulta Beauty Birthday Gift Options (Quarter 2)

Dermalogica – Daily Microfoliant deluxe sample (0.14oz) – $5.50 value. The OG when it comes to brightening based rice-based powder exfoliants

bareMinerals – Original Mineral Veil Setting Powder deluxe sample – $20 value. The tried and true lightweight setting powder that has been a favorite among beauty lovers for decades.

Grande Cosmetics – GrandeLASH MD Lash Serum mini – $25 value. Beauty lovers are obsessed with this serum that grows all lash types.

Stila Cosmetics – Stay All Day Liquid Liner travel size in Black – $12 value. An easy to use, smooth glide and vivid black liquid eyeliner that I personally keep stocked in my collection!

Tarte Cosmetics – Maneater Mascara travel size – $15 value. One of the most popular Tarte mascaras for volume, lift and curl in just one coat!

OLAPLEX – No.3 & No.7 Duo Kit – $13.50 value. Anything Olaplex is popular, but for good reason. This duo set includes a mini size of the hair perfector (1.0 oz) and bonding oil (0.25 oz).

Drybar Detox – Original Dry Shampoo deluxe sample – $11.20 value. This Drybar product knows how to keep your hair happy by getting rid of oils and impurities, for a clean and refreshed feel.

Supergoop! – Unseen Sunscreen SPF 50 deluxe sample – $18 value. One of the best sunscreens with no white cast, and that doubles as a makeup primer with SPF 50 protection.

Grab your birthday gift from Ulta Beauty Here!

Video of Spring 2025 Ulta Beauty Birthday Gift Options (Quarter 2)

@nubelease I’m back! New @Ulta Beauty Birthday Gift Options for the Spring/Summer babies! Which gift are you gonna choose? #ulta #ultabeauty #ultahaul #birthdayhaul #birthdaygift #makeuptok #beautytok #fyppp #foryoupage ♬ original sound – By Hanya Marie

Grab your birthday gift from Ulta Beauty Here!

Previous 2025 Ulta Beauty Birthday Gift Options (Quarter 1)

Live Tinted – Hueguard 3 in 1 Mineral Sunscreen Moisturizer + Primer SPF 30 Mini – 0.5 oz ($12 value). You’ll love this birthday gift because of it’s multitasking properties that hydrate, protect and preps your skin for flawless makeup without any white cast.

Lancome – Lash Idole Flutter Extension Mascara Deluxe Sample – 2.5 ml/0.08 fl oz. ($8.20 value). You’ll love this birthday gift because it gives your lashes instant, fluttery length that lasts all day and night, perfect for creating an effortlessly bold eye look with little to no effort.

Peter Thomas Roth – Water Drench Hyaluronic Cloud Rich Barrier Moisturizer Deluxe Sample – 15 ml ($19 value). You’ll love this birthday gift because it drenches your skin in deep, protective hydration while supporting a healthy skin barrier.

Kopari – Marine Clean Purifying Gel Cleanser Travel Size – 2 fl oz./60 ml ($18 value). You’ll love this birthday gift because it effortlessly cleanses away makeup and impurities with a gentle formula that leaves your skin feeling fresh and hydrated, but never stripped.

COSRX – The 6 Peptide Skin Booster Serum Travel Size – 1.01 oz ($8.50 value). You’ll love this birthday gift because it’s a powerful multitasker that preps your skin while improving firmness, texture, and tone for a smooth and refreshed look.

First Aid Beauty – Ultra Repair Cream Travel Size – 2 oz./56.7 g ($12 value). This birthday gift is an OG, Holy-Grail in the beauty community. It’s perfect for soothing dry, distressed skin and strengthening the skin barrier, leaving it calm, comfortable, and ready for anything.

Maelys – Get Dreamy Overnight Toning Body Cream Deluxe Sample – 30 ml/1.0 fl oz ($14 value). This birthday gift is a luxurious overnight body cream that smooths and tones while you sleep, combining skin-loving ingredients with the relaxing touch of melatonin. Note: The brand says that results are seen best after the second full size bottle.

Video of Previous 2025 Ulta Beauty Birthday Gifts (Quarter 1)

@nubelease

2025 Ulta Beauty Birthday Gifts from Live Tinted, Lancome, Peter Thomas Roth, Kopari, COSRX, First Aid Beauty and Maelys. *Estimated values may change once Ulta officially posts each product* Which one are you gonna choose this year? #ulta #ultabeauty #ultahaul #birthdayhaul #birthdaygift #birthdaygifts #makeuphaul #skincarehaul #beautyhaul #makeup #skincare #fyp #foryoupage #fypage #fyppppppppppppppppppppppp

♬ original sound – By Hanya Marie

We generally don’t get a fragrance option for Ulta Beauty Birthday Gifts, but we may get lucky this year since there are more gifts to come.

These estimated values may change once Ulta Beauty officially releases the full list and product pages for each gift. I will update this post once Ulta gives us their estimated values.

Check out past Ulta Birthday Gift Lists:

This post was all about the 2025 Ulta Beauty birthday gift options. Check out more Ulta Beauty posts on Nubelease below!