New Beauty Products Round Up – July 2025

Summer’s in full swing, and beauty brands clearly got the glow memo.  July brought us high-shine serums, lip everything, and enough fragrances to fill a perfume wardrobe fit for a queen.

Think of this as your friendly, judgment-free stroll through the new-in section — no pressure to buy, but hey… if you “accidentally” start your Christmas list now, I fully support it.

New Beauty Product Releases June 2025

Gisou – Honey Gloss Ceramide Therapy Hydrating Shampoo $27

Tower 28 × Toni Bravo – GetSet Matte Powder Blushes $22 (2 additional shades released in collaboration – Downtown Daiquiri and Sunset Shirley)

Summer Fridays – Blush Butter Balm $26 (6 shades)

Drunk Elephant – Amino Rain Glasswater Serum $58

Makeup By Mario – Master Mattes Long‑Wearing Cream Eyeshadow $25 (10 shades)

Make‑Up For Ever – HD Skin Full Cover Multi‑Use Waterproof Concealer $35 (32 shades)

Urban Decay – Naked Shaped Multi-Tasking Eyeshadow Palettes $56 (warm and cool palette, 6 shades each)

Urban Decay – All Nighter Waterproof Setting Sprays $34 (3 reformulated formulas after ending partnership with Skindinavia – regular, glow, and matte)

Too Faced – Cloud Crush Whipped Lip & Cheek Color $28 (8 shades)

Hourglass – Curator Eyeshadow Palette $68 (Six 4-pan palettes)

Fenty Beauty – Bright Fix Instant Brightening + Setting Powder $38 (6  shades)

Fenty Skin – Dew N Plump Hydrating Nectar Glow Serum $38

Fenty Beauty – Body Lava Body Luminizer $59 (4 shades)

Fenty Beauty – Butta Drop Hydrating Body Milk $34 and Salted Caramel Butta Drop Whipped Oil Body Cream $45

Armani Beauty – Golden Hour 24HR Lightweight Skin Tint $49 (20 shades)

Ariana Grande – Love Notes Plush Vanilla Eau de Parfum Fragrance $80

PHLUR – Mrs. Smith Body & Hair Fragrance Mist $25 – $38

Boy Smells – Body + Hair Fragrance Mists (Fruity Lips, Lycheelicious, Cream Dream) $24/3 oz & $38/8 oz

Ellis Brooklyn – Queen’s Caramel Eau de Parfum $115

Sol de Janeiro – Sundays In Rio Hair & Body Perfume Mist $26

Philosophy – Body Spray Fragrances $28 (3 scents – Pistachio Paradise, Coconut Rush, Vanilla Hug)

ILIA – Soft Focus Blurring Blush $36 (8 shades)

Rare Beauty – Positive Light Luminizing Lip Gloss $20 (6 shades)

Rare Beauty – Rare Eau de Parfum with Vanilla and Caramel $30 – $75

Rare Beauty – Fragrance Layering Balm $19 (4 scents – Woody Oak, Fresh Bergamot, Floral Peony, Amber Vanilla)

Rem Beauty – On Your Collar Plumping Lip Gloss $20 (4 shades)

Hard Candy – Lip Butter Glowy Balm $6.96 (5 shades)

K18 – Heat Bounce Leave-In Conditioning Heat Protectant $48

RMS Beauty – Revitalize Hydra Concealer $35 (26 shades)

Jergens – Lotion Bursts $8.99 (2 scents – Lavender and Cherry Almond, both exclusive to Tiktok Shop)

First Aid Beauty – Acne Clearing Pads – 2% Salicylic Acid Acne Treatment $39

Tree Hut – Hydraglow Body Serums $12.99 (4 scents – Vanilla, Pink Champagne, Santal Haze, Palm Grove)

DermaE – Vitamin C Luminous 2-in-1 Primer $19.50

Stila Cosmetics – Made-U-Lash Length & Define Tubing Mascara $26

Caudalie – Vinopure Acne Serum to Treat and Prevent Blemishes $49

Peach & Lily – Miniprotein Exosome Bioactive Ampoule $53

Laura Mercier – Translucent Hydrating Setting Spray Ultra-Blur $39

Dibs Beauty – Double Standard Primer & Mascara Duo $31

Kopari – Ceramide Grinding Cleansing Balm $36

Kulfi – Double Life Pore Blurring Serum Primer $34

Sephora Collection – Blur It Loose Setting Powder $16 (3 shades)

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Shop The Latest Beauty Launches from July 2025