New Beauty Products Roundup – October 2025

October’s new beauty products are shiny— literally. This month is all about shimmer: shimmer eyeshadows, shimmer body care, and even shimmer-infused fragrances. From drugstore brands to the luxury beauty houses, limited-edition glow always signals the start of holiday beauty season.

It makes perfect sense though — everyone’s getting ready for special looks, gifts, and events, and brands know a little sparkle sells. You’ll also see plenty of limited-edition scents and body collections made for gifting (or keeping). But don’t stress about the “limited” label — some favorites, like Jo Malone’s returning seasonal scents (*cough* Ginger Biscuit), tend to make their comeback year after year.

Check out the latest beauty launches below!

New Beauty Product Releases — October 2025

• Dove – Holiday Treats Collection, $5 – $7.99 (includes body mist, deodorant, bar soap, body wash, body scrub & hand wash in each scent: Sugar Cookie Sprinkle, Frosted Plum Berry, Hot Cocoa Swirl scents)
• Boy Smells – Chestnut Cheeks & Cherry Slay Shimmer Body Fragrance Mists, $32 each
• L’Oréal Paris – Voluminous Panorama Chromatic Mascara, $14.99 (in 3 shades: Blue Suede, Burgundy Cashmere, Brown Leather)
• L’Oréal Paris – Extensionist Lengthening & Curling Washable Mascara, $12.99
• About-Face – Cherry Pick Lip Shimmer Sticks, $18 (in 6 shades)
• Maybelline – Moisturizing Serum Lipsticks, $9.99 (in 16 shades)
• Estée Lauder – Futuristic Blush Maker Dewy Cheek Tinted Liquid Blush, $32 (in 6 shades)
• Estée Lauder – Glossy Palette Tinted Lip Oil, $28 (in 7 shades)
• CoverGirl – Squishy Collection Glaze Lip Butter Balm, $11.99 (in 5 shades/scents)
• CoverGirl – Jammy Lip Sleeping Mask, $11.99
• Charlotte Tilbury – Star Confidence Eau de Parfum, $25 – $150 (scent notes: blackcurrant, jasmine sambac, oakmoss absolute, patchouli)
• Charlotte Tilbury – Hollywood Instant Look in a Palette, $69 (in 2 versions: Dreamy Bronze Beauty & Pretty Glowing Beauty)
• Patrick Ta – Major Dimension Essential Artistry Edit Eyeshadow Palette, $44 (in 3 versions: Light, Medium, Deep)
• Urban Decay – Limited Edition Sparkle Collection Moondust Palette $39
• Laura Geller – Baked Gelato Swirl Illuminator Highlighter (re-release), $28
• e.l.f. Cosmetics – Glitz Show Eyeshadow Stick, $8 (in 6 shades)
• EOS – Limited Edition Holiday Collection Body Mist $12.99 (in 3 scents: Coco Cashmere, Caramel Cashmere, Peppermint Cashmere)
• Merit – Solo Shadow Cream Eyeshadow, $26 (in 6 shades)
• Natasha Denona – Eye Sculpt Texture & Tone Palette, $82 (in 2 versions: Soft Eye Sculpt & Dramatic Eye Sculpt)
• Glossier – Cloud Paint Plush Blush, $26 (in 10 shades)
• Pixi Beauty – Eau de Parfum Collection, $36 (in 3 scents: Pixi Fig, Pixi Rose, Pixi Mimosa)
• MAC Cosmetics – Dazzle Lip Crayona, $28 (in 12 shades)

• Viktor & Rolf – Flowerbomb Pretty Peony Eau de Parfum, $39 – $145
• Huda Beauty – Blush Filter Blurring Blush Lighter Palette, $43 (in 3 versions / 4 shades per palette)
• Nabla Cosmetics – Art of Skin Contour Stick, $31 (in 5 shades)
• Nabla Cosmetics – Art of Skin Foundation Stick, $34 (in 20 shades)
• Refy – Satin Liquid Lipstick Pen with Vitamin E, $28 (in 6 shades)
• Jo Malone – Sandalwood & Spiced Apricot Cologne, $90 – $170
• Ellis Brooklyn – Worth Avenue Eau de Parfum, $120
• Makeup Revolution – Everything Base Face Icon Complexion Palettes, $16 (in 3 versions)
• Danessa Myricks – Lightwork VII Freedom Palette, $128
• Juvia’s Place – Coffee Shop Liquid Eyeshadows, $15 (in 13 shades)
• Brown Sugar Babe – Fragrance Oils, $27 – $65 (in 5 scents: Puff Society, Bel Air, Sugar Hill, Pistachio Ice Dream, Musk Be Nice)
• The Inkey List – 360 Acne Clearing Serum, $18
• Finery Fragrance – Men’s Grooming Collection, $11.99 – $14.99 (in 5 scents with body wash & deodorant body spray)
• Finery Fragrance – Fireside Vanilla $8.99 – $29.99 (in parfum, body mist, bath bomb, and candle)
• TirTir – Matcha Skin Toner & Matcha Calming Cream Moisturizer, $18.75 each
• Saltair – Driftwood Body Collection, $14 – $21 (includes body wash, deodorant & body butter)

Shop the beauty drops from October 2025

This post is all about October 2025 new beauty releases. There’s so much to see, but you don’t have to keep up with every single drop — I’ve done that work for you.

If you love discovering the latest beauty launches, check out more New Beauty Release posts below. And of course, follow @Nubelease on all social platforms — where old-school blogging meets beauty in the now.