New Beauty Products Round Up – May 2025

From glossy new lip launches to SPF-packed staples and luxury skin treats, brands went all in this month.

I’ve rounded up the best new beauty releases you need to know—complete with links so you can add to cart without the scroll struggle.

New Beauty Product Releases May 2025

Parívie – Skincare Collection by Paris Hilton $38–$125 (6 products)

• Parívie – That’s Radiant Daily Purifying Cleanser $38
• Parívie – That’s Smooth Skin-Perfecting Elixir $65
• Parívie – That’s Tight Plumping Vitality Serum $125
• Parívie – That’s Quenched Barrier Support Crème $64
• Parívie – That’s Firm Contouring Neck Treatment $72
• Parívie – That’s Restored Overnight Repair Crème $85

Maybelline – Lifter Glaze Lip Balm $8.99 (10 shades)

CoverGirl – Clean Fresh Blurring Skin Tint SPF 30 $13.99 (14 shades)

CoverGirl – Fresh Jelly Lip + Cheek Tint $8.99 (8 shades)

L’Oréal Paris – Infallible Skin Ink 48H Longwear 2-in-1 Foundation Concealer $18.99 (22 shades)

Make Up For Ever – Artist Color Crayon Multi-Use Stick $33 (27 shades)

Lancôme – Lip Idôle Juicy Treat Lip Gloss $32 (10 shades)

The Ordinary – UV Filters SPF 45 Serum $19

Vacation – Body Mist $24 (3 scents)

Maison Margiela – REPLICA Ideal One Eau de Parfum $220 (100ml)

ELF Cosmetics

• ELF Cosmetics – Smoky Kohl Eyeliner $3 (12 shades)
• ELF Cosmetics – Sheer For It Blush Tint $5 (5 shades)
• ELF Cosmetics – Incredi-Curl Mascara $8 (3 shades)
• ELF Cosmetics – Halo Glow Skin Tint Mineral SPF 50 $14 (18 shades)

Tatcha – Dewy Milk Moisturizer $64 (50 ml), $24 (15 ml)

Milk Makeup – Balmade Electrolyte Lip Balm $25

Glow Recipe – Glass Balm Lip Treatment for Shine & Hydration $22 (4 shades)

Snif – Gentle Reminder Eau de Toilette $65 (30 ml)

Pat McGrath Labs – Skin Fetish: Glass 001 Legendary Glow Setting Spray $38

Makeup By Mario – SoftSculpt Blurring Bronzer $38 (6 shades)

Supergoop! – Glow Gloss SPF 40 Lip Balm $22 (3 shades)

Glossier – Lip Glaze Cooling Creamy Lip Oil $22 (6 shades)

NYX – Smushy Matte Lip Balm $9 (12 shades)

NYX – The Brow Glue Crazy Lift Brow Lamination Gel $12

Ole Henriksen

• Ole Henriksen – Daily D-Clog Pore-Clearing Cleanser $34
• Ole Henriksen – Violet Ice Cold Plunge Pore Mask $42
• Ole Henriksen – Detox Drops Salicylic Acid Acne Toner $33

Phlur – Beach Skin Body Mist $38

Phlur – Peach Skin Body Mist $38

Essence – Juicy Bomb Party Body Mist $6.99 (4 scents)

Danessa Myricks – Mini Pastel Dream Freedom Palette $48 (6 shade palette)

Merit – The Uniform Tinted Mineral SPF 45 $38 (15 shades)

P.Louise – Wedding Wish Bridal Series: The Big Day XXXL Palette $75.50 (150 shades)

Chantecaille Fragrances – Le Wild Eau de Parfum, Tiare Eau de Parfum and Pétales Eau de Parfum $230 each

Tarte – Maracuja Juicy Lip Tattoo $29 (5 shades)

Dior – Backstage Rosy Glow Blush Stick $44 (7 shades)

Dior – Dior Addict Lip Glow Butter $42 (5 shades)

Sacheu – Contour STAY-N Liquid Contour $18 (6 shades)

Maison Margiela – ‘REPLICA’ Never-ending Summer Eau de Toilette $165 (100 mL) / $85 (30 mL) / $35 (10 mL)

Violette_FR Brand (lip products, eye products, dry shampoo, skincare $23-$64)

• Violette_FR – C’est La Cream Nourishing Barrier Shield Moisturizer $68
• Violette_FR – BISOU JELLY Sheer Shine Hydrating Lipstick $29
• Violette_FR – Bisou Blush Marbled Cream Blush Stick $36
• Violette_FR – Avec Amour Perfume Oil $56

Sephora Collection

• Sephora Collection – Color Twister Oil-in-Stick for Lip + Cheek $12 (3 shades)
• Sephora Collection – Totally Juicy Lip Tint $14 (9 shades)
• Sephora Collection – Colorful 8HR Longwear Transferproof Lip Liner $23 (16 shades)
• Sephora Collection – Glow Makeup Setting Spray $16
• Sephora Collection – Blush & Go Longwear Matte Liquid Blush for Lip and Cheek $16 (6 shades)

Too Faced – Kissing Juicy Tint $26 (6 shades)

Armani Beauty – Prisma Glass Icy Plumper Lip Gloss $35.50

Juvia’s Place – Longwear Lip Liner $13 (14 shades)

Reframe Beauty by Savannah James

• Reframe Beauty – Pigment Processor Daily Brightening Serum $115
• Reframe Beauty – Compression Complex Facial Sculpting Cream $95
• Reframe Beauty – Circadian Cream Overnight Collagen Seal $135

Milani – Clean Start Prep Step Hypochlorous Acid Facial Mist $12.99

MAKE UP FOR EVER – HD Skin Blurring & Perfecting Pressed Powder $22 (translucent shade)

Dieux – Ethereal Instant Makeup Removing Cleansing Oil $28 (100 ml)

Brown Girl Jane – High Tea Eau de Parfum $102 (50 ml)

Fresh – Sugar Treat Hydrating High Shine Lip Oil $24 (tinted)

ONE/SIZE by Patrick Starrr – Powder Melt Glass Setting Spray $34

Youth To The People – Youthscreen SPF 60 Broad-Spectrum Sunscreen $30 (1.3 oz)

Tower 28 Beauty – SOS FaceGuard SPF 30 Mineral Sunscreen $32

Josie Maran – Body + Hair Fragrance Mist $26 (in Topless Tangerine, Vanilla Vibezzz, and Golden Hour)

Kosas – Plump + Juicy Double Cleansing System $86 ($48 Cleansing Oil, $38 Gel Cleanser)

Charlotte Tilbury – Lip Cheat Contour Duo $26

 

Want more beauty drops like this? Don’t forget to join the Nubelease email list for new release roundups sent straight to your inbox every month.

You can also check out more new beauty posts below…to see what’s still trending (and what might’ve already sold out). Ugh.

Shop All The Latest Beauty Launches